Honouring their previous name, the Swift Current WMBL Baseball Club has a new one.

Effective as of Tuesday night, the franchise is now known as the Swift Current 57's.

"The name is a tribute to each person whose various influences have helped shape the organization resulting in numerous successes, championships, endless fan memories, and a deep felt sense local pride," said Senior Advisor to Baseball Operations Harv Martinez in a 

statement.

"This name intends to honour the past while still providing ample opportunity to re-brand and market more creatively into the future".

Announced in the City Chambers at Swift Current City Hall, the name represents the previous 57 years in which the franchise has used the mascot 'Indians'.

Along with a new name, the Club also chose a new colour scheme as well.

No longer using the red and blue, the Swift Current franchise will now be associated with the colours green and orange.

"We knew that this was our opportunity to re-brand and go in a different direction and our thinking was if we kept the same colours, it wasn't a true re-branding, it was simply a re-naming and we wanted a new start from a marketing stand point and a branding stand point," Martinez said.

"It was the whole idea of the newness and re-invigoration that goes along with green. The orange was just an opportunity for us to be unique, those two colours are a unique combination and they are not colours that anybody else in the WMBL has."

Shortly after the Baseball Club announced in early September the would be no longer using the nickname 'Indians', Manager Joe Carnahan showed his support of the move in a note posted to social media.

Following Tuesday's unveiling, Carnahan's support remained the same and we felt the new branding was very fitting.

"It's exciting, it gives us an opportunity to move forward," he said.

"It has a lot of uniqueness while honouring the past and a lot of the alumni that have already seen it enjoy it as well."

Carnahan managed the team to their second WMBL title since 2010 last summer, and says the new logo and colours only adds to the excitement of getting 2017 started.

"We talked to a couple of the guys that are coming back to let them know what was going on and the direction we are taking, and they are all very excited to come back and defend their championship," he said.

Throughout the night, Martinez pointed out the community's involvement in seeking out a new name for the club, which ultimately came from a former player.

"Late in the process one of our former alumni Cole Armstrong actually came up with the suggestion, in terms of being able to connect the past history of the 'Indians' with the number of years it had been named that," Martinez said.

With different team names now being questioned among all sports, professional or amateur, Martinez said they did not want to be reactionary.

"We've kind of been considering this for probably the past ten years and it came to the point as an organization where we felt it was time to go in a little bit of a different direction," he said.

"We wanted to be proactive in terms of a name change and not on the back-end of it, we wanted to be sensitive to the whole idea of using the name we had used."

Along with the changes being made to the name and the jerseys, the Baseball Club also has a new President this year in Mike Mutlow, who said although a big task to take on right away, he feels it is the right thing to do.

"I got to be honest, I'm shaking in my boots, this is new to me and new to everybody" he said.

"I think the committee did their homework and the board is one-hundred percent behind them so I think it is going to work out."

The Swift Current 57's will play their first game under their new name on June 1st when they host the Moose Jaw Miller Express at Mitchell Field.

More Sports News

Pee Wee AA Wings Undefeated

The Weyburn Pee Wee AA Young Fellow Wings were looking to remain undefeated on the season when they played host to the Moose Jaw Pee Wee Warriors Tuesday night. Weyburn came away from the home game…

SJHL News & Notes: Oct. 18th

After what many considered a slow start, the Yorkton Terriers have been on a roll in the SJHL, as they have won five straight and now sit atop the Viterra Division. Their 5-4 win Notre Dame Wednesday…

Midget AA Wings Back In Win Column

The score was 7-0 before the end of the first period, and the Weyburn Midget AA John Hulbert Construction Wings would continue to dominate the scoreboard, beating the visiting Notre Dame Hounds 9-3…

Road Woes Continue for Wings

A tough road game resulted in a fourth straight loss for the Weyburn Red Wings. A quick start wasn’t enough as the Notre Dame Hounds took the game by a score of 4–2. Dealing with suspensions and…

Suspensions Issued After Brawl

Following a two-day investigation and review of the footage, the SJHL has handed down Supplementary Discipline following the aftermath of the Flin Flon Bomber's 6–3 win over Weyburn on Saturday…

Red Wings Lamb a Viral Sensation

Following the crazy conclusion to Saturday night's game between the Weyburn Red Wings and the Flin Flon Bombers, reaction poured in from around the league and around the country. With a few videos…

Weyburn Teen Knocks Out Competition at Ontario Tournament

Weyburn's own Wayne Ducharme was in Toronto on Saturday competing for the Silver Glove Boxing Championship title. Photo Gallery at bottom of page. Ducharme, who is in Grade 11, has been training with…

WCS Runners at SHSAA Cross Country Provincials

Runners from Weyburn were off to the SHSAA Provincial Cross Country Championships in Delisle on the weekend. There were seven runners from Weyburn Comprehensive competing in the event. In the Midget…

Volleyball Teams Continue Success

Volleyball teams from Weyburn Comprehensive had success on the weekend, both on the home court and on the road. The freshman A girls’ team was looking to extend their streak when they headed east to…

Southeast Gold Wings Take Two In Swift Current

The Southeast Midget AA Aaron Well Servicing Gold Wings travelled to Swift Current for a pair of games against the Broncos on the weekend and came away on top in both. The game Saturday was a close…

DiscoverWeyburn.com is Weyburn's only source for community news and information such as weather and classifieds.

Search the Biz Guide

Login